BA (Hons) Marketing Management
This programme is delivered by Metropolitan College, at various campuses across Greece. It is validated by ºÚÁÏרÇø±¬ÁÏ. Through our rigorous quality assurance procedures we ensure that the programme has the same academic standards as equivalent awards delivered by ºÚÁÏרÇø±¬ÁÏ.
Marketing is arguably one of the most important business functions with a great impact on sales and productivity. Attracting customers and increasing sales, boosting reputation, enhancing competitiveness and facilitating innovation are some of the critical benefits of effective marketing. Metropolitan College's BA (Hons) Marketing Management programme aims to familiarise students with all the critical tools of contemporary marketing practice, enabling them to obtain the appropriate knowledge and skills for successful marketing management and leadership.
Given that a central issue for marketing education today is the inter-relationship between theory and practice, the programme aims at combining practical skills and knowledge with the underpinning marketing theory. To this extent, the programme focuses on providing students with practical understanding, acquiring critical qualities and helping them appreciate the complexities of applied marketing science.
Title : BA (Hons) Marketing Management
: 10
Mode of delivery : Face-to-face, full-time
Duration : normally 4 years, three years Fast Track
Language of delivery : Greek
First approved: May 2015
Most recent approval: May 2025
External accreditation or recognition: n/a
BA (Hons) Marketing Management
Level One
|
Title |
Credits |
Semester |
|---|---|---|
|
Study Skills for Business Students |
0 |
Î¥ |
|
English for Business I |
0 |
Y |
|
Principles of Marketing |
20 |
1 |
|
Introduction to Management and Leadership |
20 |
1 |
|
Microeconomics |
20 |
1 |
|
Financial Accounting & Statement Analysis |
20 |
2 |
|
Macroeconomics |
20 |
2 |
|
Business Law and Policy |
20 |
2 |
Level Two
|
Title |
Credits |
Semester |
|---|---|---|
|
English for Business II |
0 |
Y |
|
Operations Management |
20 |
1 |
|
Integrated Marketing Communications |
20 |
1 |
|
Global Marketing |
20 |
1 |
|
Digital Marketing and Social Media |
20 |
2 |
|
Customer Relationships and Services Marketing |
20 |
2 |
|
Data Analysis and Decision Making |
20 |
2 |
Level Three
|
Title |
Credits |
Semester |
|---|---|---|
|
Exploring Strategy |
20 |
1 |
|
Digital Marketing Analytics |
20 |
1 |
|
Brand Management |
20 |
1 |
|
Marketing Planning & Strategy |
20 |
2 |
|
Project Management |
20 |
2 |
|
Research Methods |
20 |
2 |
Level Four
|
Title |
Credits |
Semester |
|---|---|---|
|
Ethics, Social Justice and Sustainability |
20 |
1 |
|
Negotiation Theory and Practice |
20 |
1 |
|
Critical Issues in International Marketing |
20 |
2 |
|
Honours Dissertation |
60 |
Y |
BA (Hons) Marketing Management (Fast-Track)
Level One
|
Title |
Credits |
Semester |
|---|---|---|
|
Study Skills for Business Students |
0 |
Î¥ |
|
English for Business I |
0 |
Y |
|
Principles of Marketing |
20 |
1 |
|
Introduction to Management and Leadership |
20 |
1 |
|
Operations Management |
20 |
1 |
|
Microeconomics |
20 |
1 |
|
Financial Accounting & Statement Analysis |
20 |
2 |
|
Macroeconomics |
20 |
2 |
|
Digital Marketing and Social Media |
20 |
2 |
|
Business Law and Policy |
20 |
2 |
Level Two
|
Title |
Credits |
Semester |
|---|---|---|
|
English for Business II |
0 |
Y |
|
Exploring Strategy |
20 |
1 |
|
Integrated Marketing Communications |
20 |
1 |
|
Global Marketing |
20 |
1 |
|
Digital Marketing Analytics |
20 |
1 |
|
Project Management |
20 |
2 |
|
Customer Relationships and Services Marketing |
20 |
2 |
|
Data Analysis and Decision Making |
20 |
2 |
|
Research Methods |
20 |
2 |
Level 3
|
Title |
Credits |
Semester |
|---|---|---|
|
Ethics, Social Justice and Sustainability |
20 |
1 |
|
Negotiation Theory and Practice |
20 |
1 |
|
Brand Management |
20 |
1 |
|
Marketing Planning & Strategy |
20 |
2 |
|
Critical Issues in International Marketing |
20 |
2 |
|
Honours Dissertation |
60 |
Y |
Placements : n/a
Professional registration : n/a
Any other important points : n/a
Applicants, in order to be considered for admission should have a Greek Secondary School Diploma / ‘Apolyterion of Lykeio’ or equivalent (e.g., International Baccalaureate, European Baccalaureate, etc.) with a grade 10 or above. This requirement is in line with the Greek government’s minimum standard for access to higher education.
High school leaving certificates issued by vocational Lyceums, such as TEE or EPAL and foreign certificates which are equivalent to the Greek Lyceum certificate (e.g. International Baccalaureate, European Baccalaureate, etc.) are also accepted.
Non-native Greek speakers, may be admitted to the programme on demonstrating that:
- a) They hold a qualification recognised by ºÚÁÏרÇø±¬ÁÏ for admission to undergraduate programmes, as documented in the University Admissions Regulations.
- b) They hold a certificate of attainment in Greek at Level D
Ìý()
Direct entry into the second year of studies is possible for applicants who hold a related IVT Diploma. Applicants should contact Metropolitan College to discuss.
