Suzanne completed her MBA in Business Management with Hospitality (renamed MSc International Management & Leadership since 2020) at ºÚÁÏרÇø±¬ÁÏ during which time she opted to do a Business Consultancy in Practice project instead of a traditional dissertation. Her client was a well known hotel chain with hotels in Edinburgh, where she now works.
Your Project
Tell us a bit more about your BCiP project...
My client was a well-known hotel in Edinburgh, for whom I investigated whether there was a correlation between the room rate (average daily rate, ADR) paid by guests and their additional spend on Food and Beverage (F&B) during their stay.
The hotel wanted to find out if high room rates attracted guests with a higher budget for F&B (and willingness to spend) or if high room rates in fact reduced guests’ budget to spend on F&B. The results of my analysis would help shape their long-term pricing strategies.
My project took 5 months altogether.
Your experience working on the project
What were your biggest highlights whilst working on the project?
I got the opportunity to work on my project on-site (pre-pandemic) and therefore get a feel for the day-to-day activity within the department I worked for which confirmed my d